Axioun Communications International


TIP FOR THE WEEK

August 30, 1999

Language 101: Straight Talk

Language is the most advanced ‘technology’ mankind has ever invented. The power of language resides in its ability to convey precise meaning to others. But, alas, some people fail miserably in their ability to talk straight.

Senator John McCain spoke last week at San Francisco’s Commonwealth Club (see the Inside Report, 8/26/99, SF Chronicle, by Robert D. Novak, www.sfgate.com). He told the Chron staff, “certainly in the short term, or even the long term, I would not support repeal of Roe vs. Wade.” The next day he assured his Republican constituents that the comment was a “mistake,” that what he really meant was, “I have always believed in the importance of the repeal of Roe vs. Wade, and as President I would work toward its repeal.”

Hmm. A hundred and eighty degree turn-around. Will the real meaning please stand up?

Or how about Senator Orrin Hatch’s remark to a group of Republicans in Salt Lake City that they should be proud of their party because “we don't have the gays and lesbians with us.” Sen. Hatch says he resents any implication that this comment indicates he is intolerant.

Then there’s the George W. Bush spokesman who said Bush would certainly win the Republican nomination, barring any catastrophic announcements, “like that Bush had fathered a child by a black woman or something....” Whoops. Turns out they didn’t “mean” anything by that comment either.

I, for one, would like to see that language retain its meaning. It’s one of the few technologies we have that doesn’t require special access or equipment. But it appears that we’ll need to be vigilant to keep it in good repair.

(Stay tuned next week for further discussions about the technology of language: we start a series on the poetics of entrepreneurship.)


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