Net Metrics
If you’re like me you’ve tried out a lot of email newsletters (the
new-economy version of the pre-web ‘listservs’) and probably had to sort
through a lot of rubbish to get any good information.
After trying out my share, I’m passing on one that I think consistently
delivers useful net-centered research in a useable format. It’s the Metrics
Report produced by the Industry Standard, one of my favorite internet
hardcopy mags.
The report comes as an email and highlights around 10 items; each item
generally has a headline, a byline, a sentence summarizing the research, and
an html link. You can get a lot of information just by skimming the summary
entries; or you can dive in for the details.
Some sample items from a recent report:
- Companies Pour Cash Into Net Ads
By Diane Anderson
Internet advertising spending in 1999 reached $4.62 billion, a 141
percent increase over 1998 figures.
- Auction Adrenaline
Consumer-to-consumer online auction revenue will climb from $4 billion
in 1999 to more than $15 billion in 2004.
- Navigation: An E-Commerce Must
Online consumers prefer Web sites that are easy to navigate over ones
with fast download times.
- Bookmark This Page
Net users bookmark an average of 65 Web pages, according to online
search community HotLinks.
To see the current complete Metrics Report, click here.
To sign up for the newsletter, click here and check the box for Metrics
Report.
