Axioun Communications International


TIP FOR THE WEEK

February 1, 2000

Earth Time

Perhaps you’ve noticed that for many months now the tip for the week has been frozen in the last century! Time for catch up.

My hiatus is the result of an uneasy feeling I was beginning to have about my work. Why are we spending so much money and seeing all our best and brightest talent going to yet another e-commerce start-up? And why is Axioun supporting this seemingly ethic-less e-biz take-over of the internet? Does the world need another dot.com shopping site? I think not.

I took a break from my usual consulting practice to begin reading about life and the environment. I started with Fritjof Capra’s The Web of Life -- a must read for any human alive today -- and followed that with Theodore Roszak’s Ecopsychology. I’ve gone on to read about biomimicry (Janine M. Benyus), the biological basis of consciousness (Antonio Damasio’s The Feeling of What Happens), why children need wild places (Gary Paul Nabhan and Stephen Trimble’s The Geography of Childhood), and heart-wrenching tales about our lost natural resources (Carl Safina’s Song for the Blue Ocean, Jane Claire Dirks-Edmunds’ Not Just Trees, John Murray’s Seacoast Reader, Ric Careless’s To Save the Wild Earth). Of course, these books illuminate the tip of the iceberg; I recommend all of them.

Here’s my conclusion -- our biggest human challenge is reversing the destruction of our environment. We need to change our consciousness; we need “macro-mind.”

So now what! What can one person do? My first answer is Planetwork (www.planetworkers.com) and the conference we are planning for May 12-14th at the Presidio in SF. Check us out to see how you can get involved in one of the most exciting gatherings of IT/eco-minded thinkers and doers ever. And stay tuned here for more about this and other current Axioun projects -- the 21st Century Axioun, the one using IT and strategic planning tools in support of the earth.


Look for a new tip every Monday AM; it could be a quotable quote, a book recommendation, website URL, or just an interesting idea.

If you would like to receive the recent tip via email the Sunday PM before it's posted, send an email with the subject line "send tip" to tip@axioun.com.

Go to the Tip Archive for previous tips.

 
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