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CATE GABLE
SKILLS SUMMARY
Strategic planning, marketing and communications professional.
Specialties: innovation, people, writing, communications technologies.
EMPLOYMENT CHRONOLOGY
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1992 - Present
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AXIOUN COMMUNICATIONS INT’L
Berkeley, CA, and Paris, France.
President: author of Strategic Action Planning NOW! A Guide to Setting and Meeting Your Goals, CRC Press, Boca Raton, Florida;
marketing and sales planning for AScribe, public interest newswire, Berkeley, CA;
strategic planning, 1998, and electronic commerce software launch and analyst relations,
1997, for Signal Internet Technologies; media and public relations support for
the Leakey Foundation, Anthropology Award 1996; marketing and strategic
planning for Internet Card, Paris, France; project manager for training and
on-site communications for the Pacific Bell PCS wireless launch at the
Republican National Convention in San Diego, May-August 1996; project manager
for Pacific Telesis Video Services cable-tv launch, Northern CA.
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1991 - 1996
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OHLONE COLLEGE
Fremont, CA
Director of Public Information: Marketing, community affairs and publications
director for 10,000-student college in Silicon Valley. Manager of eight
staff, a half-million dollar budget, and three departments: graphics,
printing, public relations. Responsible for enrollment advertising and
outreach; schedule and catalogue production; community and public relations.
Member of International Education Committee, Campus Computing Committee and
the Fremont Public Library Internet Advisory Board.
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1989 - 1995
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UNIVERSITY OF CALIFORNIA
Berkeley, CA
Instructor: Developed curriculum for and taught a direct marketing segment for
international business students’ communications course.
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1989 - 1991
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CITIBANK CALIFORNIA
Oakland, CA
Marketing Manager: Developed strategic marketing for cross-selling checking
and savings products to Citibank Bankcard customers in the Western Division
(California, Arizona, Nevada). Managed a sales budget of $800,000. Increased
deposits by 13% in three months.
Instructional Designer: Lead designer of sales training programs for
Citicorp's 120-branch network and the Customer Service telephone unit.
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1984 - 1989
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UNITED STATES FEDERAL RESERVE BANK
San Francisco, CA
Director, Public Information, Los Angeles: Responsible for media and public
relations, community tour program, corporate art collection, and strategic
planning for largest branch in the US Federal Reserve System. Administered a
million dollar budget and staff of five. Supported the Branch President with
speech writing and public presentations coaching.
Marketing Manager: Strategic marketer for electronic funds product sales in
the Western states (Washington, Oregon, California, Utah, Nevada, Hawaii),
liaison for branch sales staff; editor and administrator of customer
communications and collateral material; speech writer and corporate affairs
assistant to the President of the Twelfth Federal Reserve District.
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1981 - 1984
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STATE DEPARTMENTS OF EDUCATION
Washington, California, Hawaii
Creative Writing Instructor/Project Manager: various student programs
including language arts project development and publication design for
California Heritage Poetry Curriculum and the Oakland Museum; Washington State
Artists-in-Residence Programs; Hawaii Department of Education Poets-in-the-
Schools Program.
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1981 - 1982
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Curriculum Designer/Instructor: University of California, Berkeley.
Composition curriculum development for summer "Bridge Program" for gifted
EOPS students.
Project Administrator: “Project Hear Me,” Hawaii Dept. of Education: Created,
funded, and managed a year-long theatre and writing project for deaf and
hearing students, grades 5–9, which culminated in a theatre production that
toured the public schools in Hawaii. As follow-up, co-produced the video
documentary, “Talking Hands: Big Island Tour.”
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1980 - 1981
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FAMILY CRISIS SHELTER
Yakima, Washington
Counselor: Supervised troubled youth who were wards of the state in a family-
style facility; provided daily educational activities, counseling and
discipline in a ‘tough-love’ environment.
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1980 - 1981
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Manager: ALIVE! Jazz Quintet: Responsible for media and public
relations, fall '80 tour — Ontario, Michigan and New York.
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1974 - 1980
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HAWAII PREPARATORY ACADEMY
Kamuela, Hawaii
English Department Chairman: Responsible for curriculum development and
department admin-is-tra-tion for 6-person English department at private
boarding school, grades 9–12, student body of 800. Also taught Advanced
Placement English, literature, composition classes, directed the choir, and
served as residential director for the girls' dormitory. Redesigned the upper-
division English curricula from a grade-level to a skills-based class
structure. Developed placement testing and procedures for incoming freshmen.
Arts Liaison: Administered arts lecture series, handled publicity, protocol
and public relations for nationally-known poets and writers including Marvin
Bell, Leonard Michaels, Maxine Hong Kingston, and John Unterecker.
Vice President: Waimea Arts Council: Public relations, fundraising, and
special events.
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1979 - 1980
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COMMON GROUND
Kamuela, Hawaii
Co-Publisher: Managed advertising sales, wrote and edited copy,
handled distribution for Hawaii Island.
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EDUCATION
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MA
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University of Washington: Seattle, Washington: graduated with honors
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BA
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University of Pennsylvania: Philadelphia, Pennsylvania: graduated magna cum laude with distinction
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LANGUAGES
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